Unit 1 - Ready For Export: What is Exporting? Benefits ofExporting

Objective of this Unit

Introduce theemerging entrepreneur to the general concept of exporting….and its benefits. The intent is to encourage the entrepreneur to continue withhis/her mastery of the “core competencies” (market intelligence, marketpromotion, market contacts, transaction management) to be learned with this setof tutorials. It will require dedication to master these competencies; themotivation to do so must be established early on.

Unit 2 - Ready For Export: ExportPrerequisites

Objective of this Unit

Becoming a successful exporterrequires learning the above competencies …but there must be someprerequisites satisfied before an existing company can begin to undertakeexport activities. Essentially a firm must make an internal evaluationthat it has an export-ready product or service and is able to adjust itsoperations to manage export demands.

Unit 3 - Ready For Export: Costs of Exporting; Risks of Exporting

Objective of this Unit

Thereare costs and risks associated with export activities. Thisunit covers a number of them…and strategies for mitigating their potentialadverse impact. The potential exporter should realize before masteringthe “core competencies” that there will always be costs and risks associatedwith exports…but that there will also be high profits for those who avoid therisks and minimize the costs