Unit11 -  Market Promotion Strategies

Objective of this Unit

There arevarious strategies that should be considered by exporters when promoting theirproduct or service in a given market. ThisUnit describes a number of the more important strategies. A properselection…and management… of strategies should maximize ultimate exportprofits.

Unit12- Broadcast Promotion

Objective of this Unit

This Unit describes“Broadcast” promotion: its strengths and weaknesses…and when it makessense to apply and when not. The potential exporter should be familiar with theconcept to decide when and if to use these promotional channels.

Unit13 - Targeted Promotion

Objective of this Unit

Like the preceding Unit, this Unit describesthe more narrowly-focused “Targeted” promotion.  Learning whatthese channels are can also assist the potential exporter to maximizepromotions in a given market…for a specific product or service.